EMMITSBURG, Md. (April 9, 2025) – Mount St. Mary's athletics partners with Influxer and Athlete's Thread, allowing student-athletes to create merchandise and branding for personal benefit through Name, Image and Likeness (NIL).
 
"As college athletics continues to evolve, the Mount is committed to providing additional NIL opportunities for our student-athletes," said Director of Athletics Brad Davis. "We're excited to roll out these new partnerships and continue being a leader in support of our student-athletes."
 
Student-athletes who wish to participate and fans who wish to purchase merchandise can explore the Mount St. Mary's Influxer page and the Athlete's Thread page.
 
"Influxer is excited about this partnership with the Mountaineers to bring a great NIL opportunity that benefits everyone. Brad Davis and the administration have been extremely diligent in not only emphasizing the end product of the opportunity but also recognizing the business experience the process brings to student-athlete development." said company VP Keith Miller.
 
"We're thrilled to partner with Mount St. Mary's University and be able to provide a platform for student-athletes to showcase their names, images, and likenesses. We believe that every student-athlete has a unique story to tell, and this partnership allows them to share that story through customizable merchandise." Athlete's Thread CEO Karthik Shanadi said.
 
Per Influxer's website, their mission is to help all student-athletes navigate NIL by presenting income opportunities, providing professional education, and supporting a future beyond collegiate athletics. From the Athlete's Thread website, they are a new custom apparel brand within the NIL space, backed by the experienced team behind Threadly Brand family, which includes Greek House, College Thread, Threadly, and Athlete's Thread, focused on offering NIL merchandise for every athlete.